With each passing day more and more people get hooked to the internet for life. This is truer of the youth who swear by the realms of the World Wide Web. Brands today realize the vital importance of this fact and how they can tap this massive source of potential customers. Internet isn’t merely used now a source of information as with the advertisements of the older times.
Now the advertising and marketing strategies in this digital age are all about involving and engaging people into buying a product and becoming thus a loyal customer ever more.
LG, Tata Sky, Airtel, Fastrack, Idea and on and on and on the list is endless. All these major brands know the above mentioned fact of potently involving people into their interactions. Thus they come up with one innovative concept after another, all the time striving hard to get a one up over the other competitors. Internet marketing g and online advertising are going big time on the rise even as the digital market grows ten folds each passing day.
Fast Track and its brilliant “Scan my bag” online campaign saw about half a million visitors. “Airtel Real Fans” too received over half million views and about 2500 uploads. The medium of online campaigning is cost effective, time efficient and at the same time much better at measuring the potency and success of a campaign.
At more than 550 million, India is beaming with a young and energetic population which has got the eye of all the big leading world brands. The digital market estimated growth in the coming years annually is expected to be anywhere between 10 to 20 percent.
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